For dental practice owners
The orthodontic revenue already in your chairs.
Most of the patients who could benefit from comprehensive orthodontics are already in your practice for hygiene. This calculator estimates what scheduling them for an orthodontic evaluation could be worth, using the same close rate Two Front partner practices see.
Most practices start at one to two a day. High Country, our top practice, schedules about four.
Committed revenue
Every extra eval a day is worth about $104,280 a year.
Based on Two Front partner averages: about 25% of scheduled evals start, and each started case is worth ~$2,000. High Country: 600 evals, 137 starts, ~$300K in year one.
How the math works
We start with your monthly patient volume: your hygiene patients per day multiplied by the days you are open each week, plus your new patients per month. That is roughly how many patients pass through your practice in a month.
Multiplying that volume by the share of patients who could benefit gives the size of the opportunity, the patients a month who deserve an orthodontic evaluation. Our thesis is that the eval should be standard of care for every one of them, as routine as a PA or perio charting.
Then you choose the realistic part: of those patients, how many would you actually schedule for an evaluation each day? It is easier to think per day than per month. Most practices start at one to two a day; High Country, our top practice, schedules about four. That per-day number is what drives the estimate. Groups and DSOs can set a number of locations to model every office at once.
Across Two Front partner practices, about 25% of patients scheduled for an orthodontic evaluation go on to start a case, and each started case represents roughly $2,000 in committed revenue, with no ortho hire, lab bill, or ClinCheck of your own. The distance between what you schedule today and everyone who could benefit is the room to grow.
For a real example: High Country Dental scheduled 600 orthodontic evaluations and started 137 cases in its first year with Two Front, on pace to clear $300K in committed revenue.
Frequently asked questions
- How does the orthodontic revenue calculator work?
- First it estimates how many of your patients could benefit from an orthodontic evaluation: your monthly patient volume (hygiene patients per day × days open per week, plus new patients per month) multiplied by the percentage with malocclusion. Then you choose how many of those you would realistically schedule for an evaluation each day (most practices start at one to two a day; High Country, the top practice, schedules about four). That per-day number drives the estimate: Two Front’s average 25% close rate turns scheduled evals into started cases, and each started case is worth about $2,000 in committed revenue. The gap between what you schedule today and everyone who could benefit is the standard-of-care opportunity.
- What close rate does Two Front use?
- On average, about 25% of patients scheduled for an orthodontic evaluation start a case. High Country Dental, for example, scheduled 600 evaluations and started 137 cases in its first year.
- Do I need to hire an orthodontist?
- No. Two Front gives a dental practice a virtual orthodontic team that handles case design, lab bills, Clinchecks, and compliance management, so the practice can add comprehensive orthodontics without hiring an orthodontist or running an in-house lab.
- What counts as a started case?
- A started case is a patient who accepts and begins comprehensive aligner care after their orthodontic evaluation. Each started case represents roughly $2,000 in committed revenue in this model.